The Decline of Quora's Comment Section: A Marketer's Perspective

Quora is a platform where users can share knowledge by asking and answering questions. The comment section is a crucial element for fostering community engagement. However, recent changes in the comment section have sparked a debate among users and marketers alike. This article explores the changes and their implications.

The Evolution of Quora's Comment Section

Once a vibrant space for discussion, the Quora comment section has seen a significant reduction in user interaction. Some believe this is because Quora has given users the option to disable commenting entirely. Others argue that the current system of 'Recommended' and 'Other' comments makes it harder for users to engage in discussions. This article delves into these factors and provides insights for marketers aiming to optimize their presence on the platform.

Shipping the Comments: The Control Dilemma

Authors of answers on Quora retain complete control over the comments to their answers. They can close their answers to comments entirely, block specific users, or delete inappropriate comments. This control is a double-edged sword. While it gives authors the flexibility to manage their content, it can lead to a sense of disconnect and violation for users who wish to engage in discussions.

Quora’s Two-Tier System: Recommended vs. Other

Quora implemented a two-tier system of 'Recommended' and 'Other' comments. The 'Recommended' comments are the ones that have been reviewed and deemed valuable. 'Other' comments are those that have not yet passed the algorithm's review process. This system is designed to ensure that only the most valuable comments are shown. However, it also means that many valuable and insightful comments may be hidden from view.

The Official Explanation

In an official response, Quora stated the removal of detailed question information on August 3, 2017, was due to a 'simplification' of the platform. The current system, which includes the 'Recommended' and 'Other' comment tiers, is meant to streamline the user experience. However, this simplification has been met with widespread criticism from users who value the depth of discussion the comment section once offered.

Comments and Marketing Strategy

From a marketing perspective, the comment section is crucial for building trust and engagement. However, the current system presents challenges. For instance, users often do not see the number of comments underneath an answer, which can reduce the perceived value of the post. Users can only check the number of comments by clicking on the 'Comments' link, a process that may be cumbersome for some.

User Engagement and Company Policy

Some speculate that Quora may be suppressing comments to avoid scaring off advertisers. However, Quora has not officially confirmed this reason. Regardless of the true motive, the impact on user engagement is undeniable. Quora believes that comments have no direct data value, which may explain why they prioritize eliminating unnecessary features.

Conclusion: A Call for Transparency

The decline of Quora's comment section is a complex issue with multiple stakeholders. While Quora has a right to simplify its platform, it must also consider the community that relies on it for interaction and engagement. For marketers, the key is to adapt to the current system while still finding ways to engage with users effectively.