Literature
Gender Dynamics in K-Pop: Lessons from BigHit and JYPE
Gender Dynamics in K-Pop: Lessons from BigHit and JYPE
In the world of K-pop, gender dynamics play a crucial role in talent management and public perception. This article examines the complexities of gender representation in the industry, using examples from renowned entertainment agencies BigHit and JYPE.
Complexities in Gendered Companies: BigHit and GLAM
The recent controversy surrounding BigHit and GLAM has brought the issue of gender dynamics to the forefront of the K-pop industry. Some have speculated that BigHit may no longer accept female trainees for GLAM, a female subsidiary, due to the meteoric rise of Girls' Generation and other female groups. However, this decision does not come without scrutiny. Why didn't BigHit discard female trainees earlier, especially when the rise of BTS has substantially increased the company's fame and revenue?
It is not just BigHit facing these challenges. Gender dynamics within K-pop companies can get increasingly complicated when both male and female groups are under the same umbrella. For instance, JYPE Entertainment, a prominent agency, has been accused of preferential treatment towards girl groups. This issue was highlighted in a Knowing Bros episode where GOT7 members expressed their concerns about the company's favoritism towards female groups.
Internal Misconduct and Talent Management
The contentious issues within K-pop companies often stem from internal misconduct and gender-based biases. Former idol members from various smaller companies have shared harrowing experiences, such as male managers conducting "cleanup" duties in female dorm rooms while the girls are away. Additionally, female managers hitting on members while driving home from schedules has also been reported. These incidents highlight the underlying problems within these agencies.
A notable example is the case of Lisa and her male manager, who was reportedly accused of stealing from her. Interestingly, this manager also happened to be a close friend of Lisa, which complicates the situation even further. These instances underscore the need for robust talent management and ethical standards within the industry.
Finding Genuine Talent: Effort and Complexity
Identifying and filtering genuine talent in K-pop requires immense effort and expertise. Many agencies spend considerable time and resources to scout and groom trainees. The process often involves rigorous auditions and assessments to ensure that only the most promising candidates move forward.
BigHit, in particular, has faced challenges with GLAM, a female subsidiary. Despite the rise of BTS and their substantial market success, BigHit seems to be holding off on making significant changes. However, as the agency prepares for an Initial Public Offering (IPO), maintaining a positive public image becomes even more critical.
During the conclusion of I-LAND, a Reality Talent Show produced by BigHit, the company announced plans to reopen I-LAND for a girl group and open auditions soon. This decision might be part of a larger strategy to mix in some of their existing trainees with new auditioners, thereby allowing them to keep a balance in the talent pool. This approach explains why they have retained some of the female trainees for so long.
Personal Observations and Future Outlook
From a personal standpoint, I would prefer BigHit to maintain a focus on exclusively boy groups for the foreseeable future. I believe that introducing girl groups should be done carefully and only when the company feels secure regarding BTS contract issues. This decision would provide peace of mind to both the company and its fans, reducing the risk of unwanted confrontations and rumor mills.
As the K-pop industry continues to evolve, it is essential that companies like BigHit and JYPE address the complexities of gender dynamics transparently and ethically. The future of K-pop depends on creating a balanced and fair environment that promotes talent development and public trust.